| 08.00 |
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Registration open |
| 08.30 |
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Opening of the Congress Floor and Exhibition |
| Parallel Sessions |
| 08.30 - 11.00 |
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Session Room 3 The Multimedia over Coax Alliance (MoCA®) Technology Summit takes on The Challenge of Home Entertainment Networking
Enjoy a continental breakfast hosted by MoCA.
Introduction: Charles Cerino, President of MoCA & Anton Monk, PhD, CTO of MoCA
As digital HD video becomes the expected experience in a home entertainment environment and implemented in parallel with innovations in home networking technology, it becomes possible for consumers to enjoy HD video content in new and exciting ways that allows for the distribution of multiple HD video streams simultaneously while enabling new services such as multi-room digital video recording (DVR) and mobile remote viewing. The challenge when streaming HD video over a home network is degraded quality. The only way for a home network to meet and exceed quality expectations is to provide uncompromised reliability and throughput regardless of the viewing mechanism (HD Flat Panels, mobile devices, distributed/time shifted viewing). This challenge is further exacerbated by inherent low-throughput and latency-insensitive data throughout the home for applications such as email and web page downloading which do not provide the type of infrastructure that can reliably stream high-bandwidth video.
The Multimedia over Coax Alliance (MoCA®) Technology Summit will address these challenges through a panel of Service Provider and OEM experts who will provide overviews of home network environments and the challenges they face. There will also be a presentation by IMS Research and numerous product demonstrations by MoCA members.
MoCA officers, operators and MoCA members will be available throughout the Summit to meet and answer any questions. MoCA officers will also provide organizational and technology updates that address the challenges facing service providers, installers, and designers of home entertainment networks.
| Speakers: |
Stephen Dulac, Director of Engineering, DirecTV Inc.
Steve Froehlich, Senior Analyst, Consumer Electronics Research Group, IMS Research
Vince Groff, Executive Director, Corporate Development, Cox Communications
Stephen Palm, PhD, Technical Director of the Broadband Communications Group, Broadcom
Tony Werner, CTO, Comcast
Brian Whitton, Executive Director of Access Technologies, Verizon Communications |
10:25 – 11:00 Q&A and Demonstration of MoCA-enabled home entertainment network environment
Moderator: Rob Gelphman, Director of Marketing Work Group, MoCA |
| 08.30 - 11.00 |
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Overview of Cable Technology for non Technicians
A training session by Excentis related to cable technology. The goal of the training is that Cable Congress delegates will get an insight of the various technologies and standards used in cable networks. The session will give an overview of cable operator’s networks and services.
Excentis offers testing and consulting services and specialised training for the telecom and ICT industry. Its consultancy ranges from architecture designs, audits and operational support to field problem solving. Excentis executes specific test programs on network components and acts as an independent company to perform certification testing for EuroDOCSIS and EuroPacketCable equipment on behalf of Cable Europe Labs. The Excentis Training Centre offers standard and custom made training programs on the most recent telecommunication technologies. Excentis also develops test and measurement products. |
| 10.00 - 11.00 |
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Session Room 1 Marketing Session:
B2B, The Untapped Opportunity…or is it?
In many markets, business services have shown encouraging signs of growth. This is potentially a lucrative and underdeveloped opportunity for operators and a new area of focus for CTAM Europe. Can B2B help fill in the revenue gap? Is B2B a real growth opportunity in your market? Is your operation ready for the unique challenges of B2B? This panel includes experts from inside and outside the industry who will share cost-effective and impactful marketing strategies that cut through marketplace clutter and supports operators as they battle for the business phone, internet and video customers. They will also discuss the common pitfalls in providing B2B specific service. This panel will include lessons on successfully developing first rate marketing, positioning and winning creative that will inspire new thinking and ways to increase your B2B market share.
| Speakers: |
Jan-Erik Nilsson, Director Products Business Services, UPC Broadband
Rafael Fonseca, VP of Systems Engineering and Technical Marketing, Cedar Point Communications
Julien St. John-Dennis, Head of Business Products, ntl:Telewest Business |
| Moderator: |
Dan Hillen, Partner, Sand Cherry Associates | |
| 10.00 - 11.00 |
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Session Room 2 Technology Session:
New Service Opportunities Courtesy of the Cloud
The Cloud' may be the new frontier for our future services. This panel will share new service opportunities that are possible and delivered over our rapidly evolving network platform.
| Speakers: |
Kevin Baughan, Office of the CTO, Virgin Media
Ben Bekele, Video Solutions Marketing Manager, Cisco
Jobst Mühlbach, VP On Demand Solutions Europe, ARRIS
Philippe Stransky, Chief Architect, Nagravision SA |
| Moderator: |
Jan Vorstermans, Executive Vice President Technology & Solutions, Telenet | |
| 11.00 - 11.30 |
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Coffee Break |
| 11.30 - 12.30 |
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Session Room 1 Marketing Session:
Marketing Smarter: Using Resources to Gain Subscribers and ARPU NOW
The days of waiting for the phone to ring are long over. The days of knocking on every door and falling upon subscribers is long over. The days of dialing every number and closing sales is long over. Not only has competition forced us to be better at telling the “cable story” but we now must be sure we get the “whole” subscriber! And get the “best” subscribers! The battle for the high ARPU subscriber has forced operators to be smart marketeers using new and innovative tools to find and communicate with these highly desirable ARPU significant subscribers. This session will look at the new tools for finding the best (read, highest ARPU) subscribers and how to most effectively communicate with them.
| Speakers: |
Chris Cowan, Managing Director, Clusters
Marcus Banks, Executive Director, Commercial Strategy and Insight, Virgin Media
Oliver Finn, VP Sales and Marketing, Incognito Interactive |
| Moderator: |
Stuart Sikes, President, Parks Associates | |
| 11.30 - 12.30 |
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Session Room 2 Technology Session:
DVB-C2 : More Capacity, Same Network… What is the Trick?
The DVB-C specification was developed in 1994 and is beginning to show it's age. In 2008, the DVB standards consortium announced the development of DVB-C2 and described it as "last cable standard ever, i.e. there will never be a -C3 standard". Lofty goals, this panel will explain what these specifications are, and how it impacts our business and when we might see it deployed?
| Speakers: |
Lothar Stadelmeier, Assistant Manager, Sony Deutschland GmbH
Jan de Nijs, Senior Scientist, TNO
Michael Heisenberg, Senior Manager, New Technologies, Kathrein Werke KG
Christoph Schaaf, Head of New Technologies, Kabel Deutschland |
| Moderator: |
Manuel Sequeira, CTO, Zon Multimedia | |
| 12.30 - 13.30 |
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Exhibition Area Lunch and closing of Cable Congress 2010. |