Cable Congress
4 March
08.00 Registration open
08.30 Opening of the Congress Floor and Exhibition
08.40 - 09.40
Cable Europe Meeting Room
Cable Europe General Assembly
(open to members of Cable Europe only)  
Plenary Sessions
09.40 - 10.00
Plenary Room
Facts and Figures
An overview of the latest data on the cable industry and the markets in which it operates. This session will provide you with an analytical overview of trends and evaluations.
Guy Bisson, Research Director, Television, Head of Television, Screen Digest
10.00 - 11.00
Plenary Room
Financial Panel: Show Me The Money!
Cable has weathered the storm in the financial world quite well as the industry continues to show solid growth. Though merger and acquisition activities almost came to a full stop as access to capital was hard to get. Will the industry regain its drive to consolidation now that the economy is showing signs of recovery? What will be the focus of private equity and strategic investors in their quest to maximise return and make the next best deal? New IPOs, East Europe, content? Are China and India offering opportunities for investment, or are they the next strategic investors?
Speakers: Shane O'Neill, Chief Strategy Officer, Liberty Global and President, Chellomedia
John Hahn, Managing Director, Providence Equity Partners
Marisa Drew, Managing Director, Investment Banking Division, Credit Suisse London
Moderator: John Dawson, Broadcast Journalist, Bloomberg
11.00 - 11.30
Exhibition Area
Coffee Break
11.30 - 12.00
Plenary Room
Keynote
Google, YouTube & On-Line Video: Reach, Research, Rights & Revenue
Google’s radical on-line innovations cause disruptive business change. Mr. Walker will present how Google's YouTube is developing it’s on-line video entertainment services and reaching out to content providers and MSO’s to deliver the best possible customer experience in a win-win-win situation.
Patrick Walker, Director, Video Partnerships EMEA, YouTube
12.00 - 13.00
Plenary Room
Cable, Content, Google: A Cocktail For Success?
The US online video sensation has caused its studio owners to have second thoughts about how much of their TV programming to release online. The questions remain: which business models can drive the development of attractive content and advanced next generation video services? How can cable’s secure systems for content delivery and money generating subscriptions and on-demand business models be part of the successful mix? Is the future partnerships or competition with Hulu, Google and YouTube?
Speakers: Patrick Walker, Director, Video Partnerships EMEA, YouTube
Neil Berkett, CEO, Virgin Media
Manuel Cubero, Chief Operating Officer, Kabel Deutschland
Linda Jensen, CEO, HBO Central Europe
Moderator: Kate Bulkley, Freelance Journalist
13.00 - 14.30
Exhibition Area
Lunch
14.30 - 15.10
Plenary Room
Top Speed From Asia
The Asian cable and broadband markets are offering the fastest high speed Internet services in the world. How come? How does it affect consumer behaviour and the success of on-line video applications? How is cable in Asia dealing with fibre to the home? Last but not least, this session will let you know how Asian cable executives look back on the key strategic issues that have been discussed at the previous plenary sessions. A session on Asia that acts as a mirror to Cable Congress 2010.
Introduction: Alfonso Villanueva, Partner at McKinsey & Company, Singapore
Speaker: Joe Cozzolino, Senior VP, Access Networks Solutions, Motorola
Surya Panditi, Vice President and General Manager, Access & Transport Technology Group, Cisco
Moderator: Julian Clover, Editor, Broadband TV News
15.10 - 15.20
Plenary Room
Concluding Remarks of Plenary Sessions and Introduction to Parallel Sessions Cable Congress 2010
Caroline Van Weede, Managing Director, Cable Europe
A short summary of the highlights and key findings of the Cable Congress Plenary Sessions. The programme continues with two parallel sessions focusing on the key issues at stake for technology and marketing. A short summary of the highlights and key findings of the first day of Cable Congress.
15.20 - 15.50 Coffee Break
Parallel Sessions
15.50 - 17.00
Session Room 2
Technology Session:
Translating Network Speed to the Home - Discussion of Next Generation Access Networks
With the launch of very high speed internet services over DOCSIS 3.0, the ever increasing importance of Video on Demand, and the proliferation of IP services such as IPTV, the trend from Multicast/Broadcast to Unicast/ Narrowcast is undeniable. In order to support this important trend, it is necessary to consider advanced Next Generation Access Architectures to ensure efficient use of Capital, Space and Power.
Speakers: Jorge Salinger, VP Access Architectures, Comcast Cable
Jelle Cnossen, Programme Director, Cable Europe Labs
Jeff Howe, Senior Director, Broadband Communications Architecture, ARRIS
John Ulm, Fellowship of the Technical Staff, Motorola
Mourad Veeneman, VP, UPC
Moderator: Jonathan Tombes, Editor, Communications Technology Magazine
15.50 - 17.00
Session Room 1
Marketing Session:
Competition: Is Over the Top the Real Threat: An Operator's View
With the recent focus on services such as Hulu, Vonage and Skype providing a backdrop to the discussion on competition, the question that continues to be asked is “who is really the threat we should have in our sights?” The local incumbent Telcos continue to rollout fiber-to-the-premise (FTTP) and the Direct-to-Home (DTH) operators continue to add broadband and VOD products. Everyone is eyeing the Cable subscriber! Cable is trying to claim back the leadership in fiber and counter the DTH focus on value and HD. At the same time, no one knows if over-the-top supports or hurts demand…Who is the competitor?
Speakers: Paul Bristow, Vice President of Strategy, ADB
Saskia Schatteman, Executive Vice President Residential Marketing, Telenet
Miguel Bielich, VP, Strategy and Commerce, UPC Broadband
Moderator: Patrick Bellenbaum, Managing Director, Solon Management Consulting
17.30 - 19.30 Happy Hour at the Cable Congress Pub on the Grand Place. Enjoy drinks and conversation and a taste of Brussels by night!

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