Day 3 - 25 April 2008: Parallel Sessions

9:30 - 10:30 Marketing Session – On Demand - In Demand Panel

• John Rossiter, SVP Development & Operation, HBO Central Europe
  
• Tom Chmielewski, Vice President WW Distribution Sales, ON Networks
• Peter Haggart, SVP of Chello On Demand, Chellomedia Services.
• Kevin O'Neil, Head of On-Demand, Virgin Media

Moderator: Chad Raube, Chairman, CTAM Europe

The promise and the idea of On-Demand services has piqued the curiosity and the imagination of both consumers and video providers. These services can put the control of the TV back into the hands of consumers while solidifying the operator’s relationship with them. Is the promise of this symbiotic relationship also a reality or just the hope and fantasy of cable operators? This panel will explore the promise and the reality of On-Demand products and services with operators, programmers and technology companies who hope to provide product for those services.
-- This session has been developed  partnership with CTAM Europe

9:30 - 10:30 Technology Session – On-Demand Technology

• Sunil Mundholkar, Solutions Marketing Manager, Motorola Home and Networks Mobility EMEA
• Andrew Audet, Vice President, Cable Products Juniper Networks
  
• Kevin Baughan, Director of Technical Strategy, Virgin Media
• Basil Badawiyeh, Vice President of On Demand Product Strategy, Arris Media & Communications Systems Group

Moderator: Stuart Thomson, Editor Cable & Satellite Europe, Informa

Creating the technology that’s “under the hood” is often more challenging than many realise. This session explores the sophisticated technologies required for providing the content that you want, when you want it and where you want it.
-- This session has been developed  partnership with EuroCableLabs

9:30 - 10:30 Regulatory Session – Convergence and Regulation

• Stig Aga Aandstad,  Policy  Developer DG Information Society, European Commission
  
• Fabio del Alisal, International Director, Spanish Regulatory Authority
  
• Doris Hildebrand, Managing Partner, European Economic and Marketing Consultants GmbH
  
• Carlos Olivo, Manager for Economic Regulation and Competition ONO

Moderator: James Thomson, Principal Consultant, Cullen International

Product offerings of cable, telcos, satellite, DTT and mobile increasingly look alike as all market players are gearing up to provide a competitive triple play offer. In this converged world, regulation — if needed — can only be fair and consistent if it is fully technology neutral. The panel will discuss if and how regulation is addressing the needs of a converged marketplace.
-- This session has been developed  partnership with Cable Europe Regulatory Working Group

10:30 - 11:30 Marketing Session – Bundling: More than a Gimmick

• Marcus Banks, Director, Product Propositions, Pricing and Planning,Virgin Media
  
• Patrick Bellenbaum, Manager, Solon Management Consulting GmbH & Co.
• Stefan Beberweil, Product Manager, Kabel BW
• Sam Howe, Executive Vice President and Chief Marketing Officer, Time Warner Cable

• Duane Dick, Senior Partner, Sand Cherry Associates

The cable industry has focused on bundling in recent years. However, is this the best way to present the communication and entertainment services available on cable? This session explores the question of whether bundling is a tool that can really drive RGUs or just a gimmick with little in the way of real results from cable operators. We will look at the most common forms of bundling and hear real examples of how they are being used by major operators in North America and Europe: applications, successes and failures.
-- This session has been developed  partnership with CTAM Europe

10:30 - 11:30 Technology Session –Hardware vs Software

• Roger Blakeway, President, Society of Telecommunication Engineers

• Holger Ippach, Senior Vice President, Broadband Nagravision - Kudelski Group
• Jeremy Thorp, Chief Executive Officer, Latens

In the red corner: Hardware
And in the blue corner: Software
Which is the best way to ensure security? You decide…

10:30 - 11:30 Regulatory Session – New Investments, Regional Developments and the Role of the State

• Lambros Papadias, Administrator, DG Competition, C-4 Unit State Aid - Telecoms and Media, the European Commission
• Matthijs Visser, Partner RBB Economics
• Arnaud Polaillon, Secrétaire Général, Numericable
• Katja Reppel, Policy Analyst, Unit REGIO.D.2 Thematic coordination and innovation, DG Regional Policy, the European Commission

Moderator: Pedro Callol, Head of Competition, Allen & Overy Madrid

Europe seeks to overcome the sometimes limited interest by private investors to deploy high speed networks in rural and remote areas. But should public money also be invested in developing new networks to compete with existing high speed infrastructure? The panel will discuss the existing rules for state aid in telecommunications networks and how these are being applied.
-- This session has been developed  partnership with Cable Europe Regulatory Working Group

12:00 - 13:00 Marketing Session – Adding New Products to the Mix - Panel

• Graeme Packman, Principal Consultant, Understanding and Solutions
• Benny Salaets, Product Manager iDTV, Telenet
• John K. Vonk, Vice President Video Marketing, Comcast Corporate Offices

• Julian Clover, Editorial Director, Broadband TV News

VOD is just one of the products cable operators are using to acquire and keep customers. The mix now includes VOD, DVR and increasingly High Definition (HD). Do operators have the products they need to compete? Are they coming to market fast enough? Do customers really view these products as value added to the viewing experience? Marketers who are positioning these products to gain and keep subscribers will look at how they use these products as tools in positioning and bundling products.
-- This session has been developed  partnership with CTAM Europe

12:00 - 13:00 Technology Session – Interactive Advertisement

• Simon McGrath, Chief Marketing Officer, Sea Change
• Bob Hunt, President & Strategic Advisor, Broadband Consulting Partners
• Tim Spencer, President and Chief Operating Officer, Sigma Systems
• Miguel Bielich, Vice President Strategy and Planning, Products and Online Media Group, Liberty Global  

• Malcom Taylor, Managing Director, EuroCableLabs
• Kelly Anderson-Neiman, Head of Cable Sector, TM Forum

Moderator: Martin Creaner, President and Chief Technology Officer, TM Forum

Digital TV has the potential to change the traditional advertising model offering more intelligent and targeted ways of reaching audiences and capturing new sources of revenue. Interactive TV advertisement is one of the hottest topics for the US cable industry. Will Europe also embrace this new business opportunity, and if so, how? Advertising, financial and cable experts from both sides of the Atlantic explain the opportunities and challenges for interactive advertising and explain the differences and similarities between the US and EU market on this subject.
-- This session has been developed  partnership with TM Forum

12:00 - 13:00 Regulatory Session – Greening ICT: Energy efficiency

• Jacek Truszczynski, Programme Manager, Directorate General for Energy and Transport, the European Commission
• Lea Turunen, Environmental Consultant, Bio Intelligence Service
  
• Robert Turner, Consultant Safety Approvals Engineer, Pace Micro Technology plc
  
• Sheila Cassells, Head of Economic Policy, British Sky Broadcasting

Moderator: Michael Bryan-Brown, Senior Corporate Counsel and Director Regulation Liberty Global Europe

The European Commission seeks to motivate the industry towards producing energy-efficient ICT equipment. The panel will discuss the latest developments in low-energy set- top boxes and the industry’s efforts towards greening ICT.  Additionally, the panel will elaborate upon how policy can assure that the deployment of energy efficient devices goes hand in hand with a successful rollout of digital TV.
-- This session has been developed  partnership with Cable Europe Regulatory Working Group

13:05 - 13:15 Closing session

13:15 - 14:15 Lunch