DAY 3: 20 March 2009 - Parallel Sessions

09.00 09.30

Opening of the Congress Floor and Exhibition

09.30 10.30

Marketing Panel - Connecting with the Consumer - Moving fast in a Competitive Market!
Speakers:	Doron Hacmon, Managing Director, Products and Online Media Group, UPC Broadband Graeme Packman, Principal Consultant, Futuresource Consulting Maik Emmermann, Senior Vice President Marketing & Product Management, Unitymedia
Moderator:	Duane Dick, Senior Partner, Sand Cherry Associates
In cooperation with

Keeping up with the competition, it requires quick decisions in bringing the changes to the market at the near speed of light! The successful operator must be nimble enough to make the changes necessary to keep up with the competition. Whether it is packaging, promotion, or customer care, how can an operator quickly let the competition and their customers know that cable is the best option! This panel is designed to look at the way we must be prepared to act in the face of competition. While every market and every competitor will require specific responses, the process of assessing the competitive threat and the toolbox that must be available are the focus of this session.

09.30 10.30

Technology Panel - Internet Innovation in a Cable World
Introduction:	Rahul Chakkara, Controller TV Platforms, BBC
Speakers:	Anders Blauenfeldt, Vice President Product Development, YouSee A/S Paul Bristow, Chief Technology Officer, Osmosys Rahul Chakkara, Controller TV Platforms, BBC Matthew Huntington, Vice President Solutions Marketing, OpenTV Nick Fielibert, Chief Technology Officer Cable, Digital Media and IPTV Service Provider European Markets, Cisco
Moderator:	Ralph Brown, Chief Technology Officer, CableLabs
In cooperation with

A lot has been said about “internet innovation”, just what is it and what (if any) are the technical hurdles that must be resolved to allow cable product developers and more importantly cable customers to benefit?

10.30 11.30

Marketing Panel - Connecting with The Customer - How To Create And Maintain A Quality Customer Experience?
Speakers:	Chris Webster, Vice President Client Management Europe, Convergys Yusuf Hassan, Vice President EMEA, Radialpoint Sean Risebrow, Director of Customer Experience, Virgin Media Adriano Neves, Executive Board Member, ZON TV Cabo
Moderator:	David Hicks, Chief Executive Officer, Mulberyhouse Consulting
In cooperation with

In this competitive era, one very important differentiator is customer care. The customer has increasingly higher expectations for the customer experience and operators are beginning to see that the battle to get and keep subscribers can be won or lost in the customer experience. This session will look at what the customer expects and how best to capitalise on these new expectations with an enhanced experience. How do we create, measure and gain feedback on this important tool in the battle for the subscriber.

10.30 11.30

Technology Panel - Content Security For “Anywhere Anytime” Services
Introduction:	Werner Styrdom, Senior Product Director, Irdeto
Speakers:	Steve Oetegenn, Chief Sales & Marketing Officer, Verimatrix Frédéric Serre, Vice President Europe, Digital Keystone Philippe Stransky, Senior Vice President Broadband & Broadcast, Nagravision Jeremy Thorp, Chief Executive Officer, Latens
Moderator:	Thomas Nogues, Director of Technology, EMEA, Motion Picture Association (MPA)
In cooperation with

As Cable video products evolve from a STB-centric service model to embrace whole-home delivery and innovative IP enabled video appliances, will the technology required to protect intellectual property rights need to evolve as well? What can be done to ensure security while enabling a wide range of new products… all the while keeping it simple and low cost? This panel will provide technical insight into hardware and/or software video asset security that will be necessary to enable the evolution to a transport gateway enabled home.

11.30 12.00

Coffee break

12.00 13.15

Marketing Panel - Connecting Through Online Services – Online Marketing. Using Online Opportunities To Get And Keep Subscribers.
Speakers:	Frank Codella, Vice President Sales, Synacor Meredith Flynn-Ripley, Chief Executive Officer, Integra5 Annika Sten-Parson, Head of Sales, Products and Marketing, Comhem
Moderator:	Toby Russell, Chief Executive Officer, 3Vision
In cooperation with

Everyone is looking for the best way to gain new Internet subscribers and maintain Internet ARPU. This panel will focus on the on-line tools for gaining and retaining subscribers. Is on-line TV a tool that would drive subscriber interest? Would a good on-line TV offering retain subscribers and drive them to take higher speeds? What about online advertising? Are we using it effectively and is this really the right kind of tool for getting and keeping subscribers? This panel will explore on-line opportunities to attract subscribers through content, advertising and web mail. The web is both a tool and a trap for marketeers and we hope this session will provide insight into these tools and how to avoid the traps.

12.00 13.15

Technology Panel - NGN and HFC, What Is In The Toolbox?
Speakers:	Bernhard Stascheit, Market Manager Access Solutions, Cisco Systems GmbH Christian Bell, Projectingenieur NGN, WISI Communications GmbH&Ko.KG Keith Mothersdale, Chief Technical Officer, Technetix Oleh Sniezko, Chief Technical Officer, Aurora Networks Mark Bugajski, Vice President Advanced Technology, Arris
Moderator:	Jelle Cnossen, Programme Director, Cable Europe Labs
In cooperation with

Over the next years HFC networks as well as services will continue to change, even more rapidly then they did before and customer requirements for new and more advanced services is expected to increase. This requires continuous adaption and capacity expansion of networks. Defining the most cost effective capacity expansion scenarios, improving the quality and so extending the life expectancy of the existing HFC networks is the subject of this session.

13.15 14.15

Lunch

End of Cable Congress