DAY 2: 19 March 2009 - Plenary Sessions Parallel Sessions

08.30 10.00

Congress Breakfast Buffet

09.00 10.00

Cable Europe General Assembly
(accessible to members of Cable Europe only)

09.00 10.00

Opening of the Congress Floor and Exhibition

10.00 10.25

Facts and Figures
Speaker:	Guy Bisson, Senior Analyst, Head of Television, Screen Digest
An overview of the latest data on the cable industry and the markets in which it operates. This session will provide you with an analytical overview of trends and evaluations.

10.30 11.00

Keynote
Speaker:	Mike Lee, Chief Strategy Officer, Rogers Communications Inc.
Michael (Mike) Lee is Chief Strategy Officer for Rogers Communications Inc. Mike is responsible for strategy development, new venture development, and strategic partner management for the Rogers Communications’ group of companies which include Rogers Cable, Rogers Wireless and Rogers Media. Previously, he held the role of Vice President, Strategy and Development for Rogers Cable. Mike will give an insight on the latest developments at Rogers Communications, Canada’s largest integrated wireless, cable and media company, and focus on what European cable operators can learn and anticipate for their future business.

11.00 12.15

Future Broadband Cable Technology
Speakers:	Balan Nair, Senior Vice President and Chief Technology Officer, Liberty Global Kevin Baughan, Director of Technical Strategy & Product Development, Virgin Media Lorenz Glatz, Chief Technology Officer, Kabel Deutschland Jay Rolls, Senior Vice President Engineering, Cox Communications Martin Kull, CTO, Com Hem
Moderator:	Peter Percosan, Partner digital-strategy
An impressive line-up of top technology executives from Europe and the United States will discuss the future of cable technology. What are the priorities on their technology roadmaps and how will they make cable stand out from the competition? How are they steering the development of cable technologies? Is the Trans-Atlantic cable alliance able to stimulate the development of world standards for cable and as such increase the speed of innovation? Will the emerging BRIC countries (Brazil, Russia, India, China) drive new standards for cable technology?

12.15 13.30

Lunch

13.30 14.30

Cable Goes Wireless
Speakers:	Annika Sten-Parson, Head of Sales, Products & Marketing, Comhem Luis Lopes, Marketing Manager, Zon Multimedia Olof Henricsson, Head of Strategy & Business Development, Region West South Europe, Nokia Siemens Networks Mike Lee, Chief Strategy Officer, Rogers Communications Inc.
Moderator:	Martin Weiss, Managing Director, Solon Management Consulting
Cable is adopting a multi-platform approach in distribution where wireless will be an increasing important component. This enables cable to move beyond the living room as mobile entertainment, broadband and telecom services gain momentum? The quality of the mobile services might still be inferior to what cable provides to the home, although the convenience of wireless services is appealing. Should cable go wireless? What are the key challenges for cable in providing wireless services? What are the first wireless products that cable operators should offer? Should they invest in own network infrastructure and frequencies? Or is it better to partner with existing mobile networks?

14.30 15.40

Innovation Strategies
Speaker:	Marcus Englert, Executive Board Member, ProSiebenSat.1 Olivier Gerolami, Chief Operating Officer, Numericable Marcel Nijhoff, Chief Commercial Officer, Ziggo Tom Rogers, President & Chief Executive Officer, TiVo Inc. George Stromeyer, Vice President Cable, Digital Media and IPTV Business, Service Provider European Markets, Cisco
Moderator:	Kate Bulkley, Freelance Journalist
In cooperation with

Companies that do not innovate lose their competitive edge. This is especially true in the fast moving world of digital entertainment, broadband internet and telecom services. How are cable operators and content players addressing innovation in their organisation? Do these industries influence and cross-fertilise each other’s innovation process? Is there room for increased capital spending and R&D budgets intoday’s distressed market? Is service innovation the central focus or is technological innovation leading the way forward? What is making HD, interactive advertising and VOD successful or will the real benefit of technology be in enhanced customer relationship management?

15.40 15.50

Concluding Remarks of Plenary Sessions and Introduction to the Parallel Sessions of Cable Congress 09
Speaker:	Caroline van Weede, Managing Director, Cable Europe
The Cable Congress programme continues with three parallel sessions focusing on the key issues at stake for marketing, technology and regulation.

15.50 16.10

Coffee Break

Parallel Sessions

16:10 17.20

Regulatory Panel - The Future of Media and Telecommunications Services - Key Regulatory Challenges
Speakers:	Bernd Langeheine, Director Electronic Communications Policy, DG Information Society & Media, European Commission Matthias Kurth, President of BNetzA and Chair Elect IRG and ERG 2009 Manuel Kohnstamm, President Cable Europe, Managing Director, Public Policy & Communications, Liberty Global Roland Klemann, Principal, Booz & Company
Moderator:	Peter Alexiadis, Partner, Gibson, Dunn & Crutcher LLP
The panel will examine the following questions: What are the new regulatory challenges for the electronic communi - cations sector? Are investments in competing and new infrastructures encouraged by the new framework and other policy initiatives? What will be the role of the Commission in this new environment? Convergence of media and telecommunications: what are the initiatives taken by regulators and how is this subject tackled by the European Regulators Group? Digital Confidence -network integrity, privacy, content piracy and quality of services- what part can the network operators play to deliver a solution to reach a safe digital world? On which specific actions should regulators focus to support the industry’s endeavours in building confidence?

16:10 17.20

Marketing Panel - Sharing a Mission - Cable & Content on the Same Team
Speakers:	Murray Barnett, Vice President, Sports Channels & Syndication, Disney-ABC-ESPN Maurizio Vitale, Senior Vice President, Marketing Communication, EMEA, Discovery Networks EMEA
Moderator:	Chad Raube, Partner, Dawn Capital
In cooperation with

Programmers and operators have the same mission: create interest in the content and drive/maintain subscriptions. This will lead to improved revenue for both. The programmers product, whether delivered linearly (a channel) or on a VOD basis create subscriber satisfaction, drive usage and create the relationship operators seek.

16:10 17.20

Technology Panel - Universal Service Gateways: Any Service, Any IP Device
Introduction:	Kevin Baughan, Director of Technical Strategy & Product Development, Virgin Media
Speakers:	Kevin Baughan, Director of Technical Strategy & Product Development, Virgin Media Charles Cheevers, Vice President of Engineering, Arris Chris Kohler, Senior Director of Engineering, Motorola Stuart Collingwood, VP Europe, Sling Media Edward Allfrey, Business Development Director, Cable, Tandberg
Moderator:	Nick Snow, Publisher and Editor-in-Chief, advanced-television.com, Euromedia, IPTV International and Cable Media.
In cooperation with

As the line between products blur and the importance of IPTV grows, the necessity of a Universal Services Gateway to ease the transition may be undeniable. This panel will discuss the technology behind next generation gateways capable of supporting converged services; whole home entertainment, IPTV and a rich selection of innovative IP connected devices. Panellists will explore the role of DOCSIS 3 as well as share insights into other important technology required to complete this service delivery architecture. Important to the discussion is the identification of key gaps that must be closed in order to achieve maximum success with any digital service delivered to any IP connected device.